he modern veterinary profession has changed dramatically from when I qualified as a vet thirty years ago, and changes are continuing apace. The top ten trends for change in the profession were specified succinctly in a recent editorial by Adele Waters, editor of the Veterinary Record. This was written as thousands of vets gathered to meet in Birmingham last month for the BSAVA Congress, the biggest pet vet conference in the world. The list provides a useful summary of future expectations for young vets entering the profession.
1. Pet owners’ expectations will continue to rise
We live in an “always on” culture: pet owners expect a prompt service, available when they want it. They want a high quality of care at competitive prices, with good continuity of personalised attention. If they get this, they’ll sing their vet’s praises on Facebook, Twitter and online review sites, but equally, if they’re disappointed, they’ll be just as quick to post negative feedback. The veterinary businesses most likely to succeed are those who manage to match these high expectations.